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A Lifestyle-Based Approach for Delivering Personalized Advertisements in Digital Interactive Television.
George Lekakos
George M. Giaglis
Published in:
J. Comput. Mediat. Commun. (2004)
Keyphrases
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digital tv
set top box
digital television
interactive tv
user interaction
virtual reality
digital video
interactive multimedia
e learning
adaptive learning
user modeling
mixed reality
user oriented
online shopping
user centered
data mining
digital content
learning process
information retrieval