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Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements.
Richard Freeman
Ben L. Marder
Matthew Gorton
Rob Angell
Published in:
Inf. Technol. People (2023)
Keyphrases
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individual differences
online learning
advertising campaigns
real time
video games
information sharing
share information
exchange information
end users
human subjects
intensity values
online social
intention recognition