Diffusing mobile coupons with social endorsing mechanism.

Yung-Ming Li Jyh-Hwa Liou Ching-Yuan Ni

Published in: Decis. Support Syst. (2019)

Keyphrases

mobile phone
selection mechanism
mobile applications
mobile devices
social interaction
mobile technologies
mobile learning
social networks
user generated
learning community
mobile communication
location aware
learning mechanism
mobile services
smart phones
online communities
information sharing
information systems