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Exploring the impact of interactivity on loyalty toward online-to-offline services: a case of mobile taxi hailing application.
Sae Bom Lee
Sung-Byung Yang
Yung-Ho Suh
Published in:
Int. J. Mob. Commun. (2021)
Keyphrases
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real time
internet enabled
computing environments
context aware
service quality
mobile networks
location aware
service providers
mobile environments
website
user centric
service discovery
smart phones
online learning
web services
mobile services
mobile terminals
mobile commerce
mobile peer to peer