How to win friends and influence people, truthfully: influence maximization mechanisms for social networks.
Yaron SingerPublished in: WSDM (2012)
Keyphrases
- influence maximization
- viral marketing
- social networks
- information propagation
- influential nodes
- influence propagation
- greedy algorithm
- online social networks
- information diffusion
- seed set
- diffusion model
- diffusion models
- social influence
- social network analysis
- social media
- community detection
- social network data
- social relationships
- link prediction
- information flow
- communication networks
- social networking
- social interaction
- multiscale