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Psychologically targeted persuasive advertising and product information in e-commerce.

Timo SaariNiklas RavajaJari LaarniMarko TurpeinenKari Kallinen
Published in: ICEC (2004)
Keyphrases
  • product information
  • online advertising
  • semantically enriched
  • marketing campaigns
  • business models
  • virtual organization
  • product recommendation
  • fault tolerance