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Application of data mining techniques in the financial sector for profitable customer relationship management.
Jayanthi Ranjan
Vishal Bhatnagar
Published in:
Int. J. Inf. Commun. Technol. (2010)
Keyphrases
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customer relationship management
data mining techniques
data mining systems
data mining
data mining applications
data mining technology
machine learning
information retrieval
relationship management
information systems
association rules
decision support
data mining algorithms
historical data
fraud detection