Ranking model adaptation for domain specific mining using binary classifier for sponsored ads.
M. KrishnamurthyN. A. Anuja JaishreeAnitha S. PillaiArputharaj KannanPublished in: HIS (2014)
Keyphrases
- domain specific
- binary classifiers
- click prediction
- sponsored search
- search advertising
- domain independent
- multi class
- web search
- multi class svm
- training data
- training set
- general purpose
- error correcting output codes
- link analysis
- ranking algorithm
- spam detection
- heterogeneous information networks
- support vector machine
- binary classification problems
- feature ranking
- feature selection
- web mining
- learning algorithm
- ranking functions
- learning classifier systems
- support vector
- pattern mining
- online advertising
- classification process
- classification method
- svm classifier
- decision trees
- text mining
- accurate classification
- search engine
- web pages
- diversity measures
- contextual advertising
- feature extraction
- data structure
- expert finding
- mining algorithm
- data mining techniques
- training samples
- probability estimates
- class labels
- learning to rank