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A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data.

Matthew J. SchneiderSharan JagpalSachin GuptaShaobo LiYan Yu
Published in: Mark. Sci. (2018)
Keyphrases
  • data processing
  • data analysis
  • knowledge discovery
  • raw data
  • original data
  • data management
  • input data
  • conceptual framework