A fuzzy commitment approach to privacy preserving behavioral targeting.
Shantanu RaneErsin UzunPublished in: SPME@MobiCom (2014)
Keyphrases
- privacy preserving
- behavioral targeting
- privacy preserving data mining
- vertically partitioned data
- privacy preservation
- privacy concerns
- online advertising
- user privacy
- private information
- user behavior
- privacy sensitive
- multi party
- data perturbation
- sensitive data
- secure multiparty computation
- privacy preserving association rule mining
- horizontally partitioned data
- private data
- data privacy
- privacy protection
- sensitive information
- privacy requirements
- partitioned data
- privacy issues
- scalar product
- mobile devices
- decision trees