Social Media Use and Potential in Business-to-Business Companies' Innovation.
Hannu KärkkäinenJari JussilaJaani VäisänenPublished in: Int. J. Ambient Comput. Intell. (2013)
Keyphrases
- social media
- electronic commerce
- business intelligence
- business environment
- business innovation
- small and medium sized
- online marketing
- knowledge management
- business processes
- competitive advantage
- data mining
- government organizations
- business applications
- big data
- business process
- information systems
- financial information
- decision making
- business world
- business models
- high tech
- business analysts
- return on investment
- consumer products
- real world
- customer base
- global economy
- business activities
- competitive environment
- technological innovation
- private sector
- financial services
- open innovation
- banking industry
- crisis management
- enterprise architecture
- financial data
- international business
- financial statements
- management information systems