When Do People Purchase a Product of Color Which They Do Not Like?
Naoki TakahashiYuri HamadaHiroko ShojiPublished in: HCI (45) (2022)
Keyphrases
- product information
- color images
- potential customers
- color space
- life cycle
- website
- color matching
- color information
- color histogram
- multiscale
- image indexing and retrieval
- online stores
- color image segmentation
- product development
- color quantization
- color channels
- production planning
- consumer behavior
- decision process
- spatial information
- purchase decision