Determinants of online sellers' advertising: An empirical study on Chinese C2C market.
Weijia YouPublished in: WHICEB (2018)
Keyphrases
- group buying
- search costs
- online markets
- online advertising
- shopping behavior
- electronic markets
- comparison shopping
- display advertising
- online learning
- electronic marketplaces
- electronic commerce
- listed companies
- market participants
- chinese stock market
- real time
- transaction costs
- advertising campaigns
- contextual advertising
- online environment
- trading agents
- internet advertising
- e learning
- decision making