Identifying Non-Intentional Ad Traffic on the Demand-Side in Display Advertising.

Duy-An Ha Thi-Thanh-An Nguyen Wen-Yuan Zhu Shyan-Ming Yuan

Published in: TAAI (2021)

Keyphrases

display advertising
online advertising
advertising campaigns
search advertising
traffic flow
budget constraints
behavioral targeting
sponsored search
contextual advertising
real time
web pages
network traffic
website
end users
web documents
traffic congestion