Consumer price sensitivity in the retail industry: Latitude of acceptance with heterogeneous demand.
Esteban CasadoJuan-Carlos FerrerPublished in: Eur. J. Oper. Res. (2013)
Keyphrases
- point of sale
- case study
- high demand
- market share
- competitive market
- supply chain
- electronic commerce
- sensitivity analysis
- lead time
- information systems
- mobile payment
- inventory control
- purchase behavior
- market participants
- consumer market
- real world
- innovation diffusion theory
- rfid technology
- financial services
- high sensitivity
- inventory systems
- electricity markets
- online shopping
- yield management
- theoretical framework