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Volume Ranking and Sequential Selection in Programmatic Display Advertising.

Yuxuan SongKan RenHan CaiWeinan ZhangYong Yu
Published in: CIKM (2017)
Keyphrases
  • display advertising
  • ranking algorithm
  • online advertising
  • contextual advertising
  • web search
  • advertising campaigns
  • learning to rank
  • click prediction
  • web pages
  • ranking functions
  • search advertising