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Freemium Strategy in Competitive App Markets: Maintaining Profitability with Product Fit Uncertainty.
Xiaoxiao Luo
Jie Zhang
Minqiang Lu
Published in:
J. Assoc. Inf. Syst. (2022)
Keyphrases
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market share
competitive market
consumer products
trading strategies
mobile apps
belief functions
competitive environment
life cycle
incomplete information
possibility theory
market conditions