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Visual appearance of display ads and its effect on click through rate.
Javad Azimi
Ruofei Zhang
Yang Zhou
Vidhya Navalpakkam
Jianchang Mao
Xiaoli Z. Fern
Published in:
CIKM (2012)
Keyphrases
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visual appearance
click through rate
sponsored search
user behavior
search advertising
visual features
keywords
online advertising
behavioral targeting
contextual advertising
click prediction
visual content
search engine
display advertising
user preferences
keyword extraction
metadata
computer vision