Visual appearance of display ads and its effect on click through rate.

Javad Azimi Ruofei Zhang Yang Zhou Vidhya Navalpakkam Jianchang Mao Xiaoli Z. Fern

Published in: CIKM (2012)

Keyphrases

visual appearance
click through rate
sponsored search
user behavior
search advertising
visual features
keywords
online advertising
behavioral targeting
contextual advertising
click prediction
visual content
search engine
display advertising
user preferences
keyword extraction
metadata
computer vision