Social Contagion and Diffusion: Modeling the Direct and Indirect Peer Influences on Repeat-Purchase in Online Freemium Games.
Ruibin GengXi ChenBin ZhangShun CaiCheng ZhangPublished in: PACIS (2015)
Keyphrases
- information diffusion
- diffusion process
- online communities
- social networks
- online learning
- social interaction
- cross cultural
- anisotropic diffusion
- grocery shopping
- social media
- video games
- nash equilibrium
- online social
- real time
- social networking
- knowledge sharing
- virtual communities
- electronic commerce
- digital games
- nash equilibria
- website
- diffusion model