Social and attitudinal determinants of viral marketing dynamics.
Carmen CamareroRebeca San JoséPublished in: Comput. Hum. Behav. (2011)
Keyphrases
- social graph
- viral marketing
- online social networks
- social networks
- social influence
- social relationships
- influence maximization
- network dynamics
- social media
- influence propagation
- social networking
- social interaction
- online communities
- information diffusion
- network structure
- social network analysis
- diffusion models
- link prediction
- social media sites
- social behavior
- behavioral patterns
- greedy algorithm
- web pages