Towards a marketing strategy for open source software.
Valentina LenarduzziPublished in: PROFES Workshops (2011)
Keyphrases
- open source software
- marketing strategies
- open source
- direct marketing
- source code
- open source software development
- customer relationship management
- software development
- life cycle
- support systems
- customer satisfaction
- database marketing
- open source projects
- maintenance effort
- search engine optimization
- commercial banks
- mailing lists
- free software
- proprietary software
- social networks
- decision support system
- expert systems