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Online Channel Use and Destination Advertising Response.
Jason L. Stienmetz
Daniel R. Fesenmaier
Published in:
ENTER (2013)
Keyphrases
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online advertising
online learning
internet advertising
shopping behavior
real time
multi channel
cooperative
neural network
user behavior
end to end
wireless sensor networks
communication channels
internet marketing
display advertising
contextual advertising
learning algorithm
advertising campaigns