What do online behavioral advertising privacy disclosures communicate to users?
Pedro Giovanni LeonJustin CranshawLorrie Faith CranorJim GravesManoj HastakBlase UrGuzi XuPublished in: WPES (2012)
Keyphrases
- internet advertising
- social network sites
- shopping behavior
- online advertising
- social awareness
- personal data
- advertising campaigns
- privacy preservation
- online video
- share information
- online social
- personal information
- recommender systems
- end users
- collaborative filtering
- online learning
- user centric
- privacy concerns
- security risks
- statistical databases
- product reviews
- virtual communities
- search behavior
- online services
- user interface
- contextual advertising
- user interaction
- behavioral targeting
- targeted advertising
- photo sharing
- third party
- user satisfaction
- privacy aware
- location information
- sensitive information