An Innovation Diffusion Approach to Examining the Adoption of Social Media by Small Businesses: an Australian Case Study.
Stephen BurgessCarmine SellittoCarmen CoxJeremy BuultjensScott BingleyPublished in: Pac. Asia J. Assoc. Inf. Syst. (2017)
Keyphrases
- small businesses
- social media
- case study
- innovation diffusion
- information technology
- united states
- cost effective
- technology adoption
- rural areas
- information systems
- social networks
- lifelong learning
- information and communications technologies
- social networking
- computer science
- social interaction
- software development
- factors affecting
- learning outcomes
- development process
- m learning
- design process
- real world