Integrated Approach to e-Commerce Websites Evaluation with the Use of Surveys and Eye Tracking Based Experiments.
Pawel ZiembaJaroslaw WatróbskiArtur KarczmarczykJaroslaw JankowskiWaldemar WolskiPublished in: FedCSIS (2017)
Keyphrases
- eye tracking
- eye tracking data
- eye movements
- eye tracker
- human computer interaction
- eye gaze
- visual attention
- usability evaluation
- implicit feedback
- eye detection and tracking
- website
- head motion
- pupil size
- head mounted
- usability testing
- gaze tracking
- program comprehension
- gaze estimation
- heuristic evaluation
- augmented reality
- usability studies
- object recognition