Establishing Trust in Online Advertising With Signed Transactions.

Antonio Pastor Rubén Cuevas Ángel Cuevas Arturo Azcorra

Published in: IEEE Access (2021)

Keyphrases

online advertising
user behavior
behavioral targeting
long tail
advertising campaigns
display advertising
sponsored search
user experience
database
transaction management
contextual advertising
transaction processing
concurrency control
online learning
database systems
knowledge base
real world