How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective.
Danyang SongShichao WangCarol OuXi ChenRuitao LiuHaihong TangPublished in: ICIS (2021)
Keyphrases
- likelihood model
- low level
- feature extraction
- multimedia
- visual cues
- feature vectors
- feature set
- video data
- video clips
- key frames
- video content
- video sequences
- image features
- visual input
- mid level
- extracted features
- visual data
- spatial and temporal
- video streams
- visual information
- co occurrence
- video analysis
- video database
- keywords
- visual concepts
- visual features
- visual analysis
- image classification