A Rough Set Approach for Customer Segmentation.
Prabha DhandayudamIlango KrishnamurthiPublished in: Data Sci. J. (2014)
Keyphrases
- customer segmentation
- data mining methods
- rough sets
- data mining
- customer behavior
- clustering analysis
- association rule mining
- customer relationship management
- customer data
- classification rules
- decision trees
- data mining techniques
- association rules
- fuzzy clustering
- data points
- clustering algorithm
- association rule mining algorithm
- machine learning