Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variables.
Kyung Yul LeeHojoon ChoiPublished in: Comput. Hum. Behav. (2019)
Keyphrases
- united states
- social networking sites
- social relationships
- social networking
- social networks
- online social networks
- social activities
- social media
- social network services
- international business
- united kingdom
- social interaction
- social behavior
- search engine
- electronic word of mouth
- social network analysis
- personal information
- policy makers
- social relations