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Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study.
Robert Zimmermann
Andreas Auinger
Published in:
CENTERIS/ProjMAN/HCist (2020)
Keyphrases
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case study
information systems
individual differences
statistically significant
real time
purchase intention
brand image
lessons learned
human perception
machine intelligence
online shopping
databases
artificial intelligence
knowledge management
social media streams