Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising.
Junwei PanYizhi MaoAlfonso Lobos RuizYu SunAaron FloresPublished in: CoRR (2019)
Keyphrases
- multi task learning
- online advertising
- multi task
- multiple tasks
- user behavior
- learning tasks
- gaussian processes
- multi label image annotation
- multitask learning
- learning problems
- behavioral targeting
- learning models
- theoretical analysis
- advertising campaigns
- high order
- user experience
- higher order
- supervised learning
- internet advertising
- inductive learning
- sponsored search
- prior knowledge
- display advertising
- search engine