Mining the change of customer behavior in an internet shopping mall.
Hee Seok SongJae Kyeong KimSoung Hie KimPublished in: Expert Syst. Appl. (2001)
Keyphrases
- customer behavior
- shopping mall
- transactional data
- web logs
- behavior patterns
- historical data
- customer service
- customer data
- web mining
- customer base
- shopping malls
- data mining techniques
- text mining
- data mining methods
- sequential patterns
- data mining
- public opinion
- web usage mining
- log files
- response time
- domain knowledge
- data streams