Comparison of allocation rules for paid placement advertising in search engines.

Juan Feng Hemant K. Bhargava David M. Pennock

Published in: ICEC (2003)

Keyphrases

search engine
search advertising
resource allocation
information retrieval
sponsored search
natural language
web search
production rules
keywords
question answering
association rule mining
decision rules
relational databases
retrieval systems
rule sets
query logs
meta search engine
internet search engines