Real-time bidding campaigns optimization using user profile settings.
Luis Miralles-PechuánMuhammad Atif QureshiBrian Mac NameePublished in: Electron. Commer. Res. (2023)
Keyphrases
- user profiles
- real time
- information filtering
- user profiling
- user interests
- web mining
- user feedback
- recommender systems
- user preferences
- providing personalized
- individual user
- personalized search
- collaborative filtering
- user behaviour
- personalized web search
- user model
- personalized information
- information retrieval