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Understanding the Continuance of Mobile Financial Services in Kenya: The Roles of Utilitarian, Hedonic, and Personal Values.

Newman O. OmigieHangjung ZoAndrew P. CiganekSuprasith Jarupathirun
Published in: J. Glob. Inf. Manag. (2020)
Keyphrases
  • financial services
  • mobile devices
  • data mining
  • mobile phone
  • competitive advantage
  • user acceptance
  • mobile users
  • service quality