Factors influencing the adoption of online group-buying in virtual community.
Chun-Chia WangPublished in: Multim. Tools Appl. (2017)
Keyphrases
- factors influencing
- virtual communities
- group buying
- technology adoption
- online communication
- factors affecting
- electronic commerce
- social support
- social networks
- online communities
- test bed
- technology acceptance
- network externalities
- virtual world
- business models
- online game
- positive effects
- community members
- internet shopping
- cooperative
- perceived usefulness
- online learning
- special case
- information technology