Information technology and marketing: an important partnership for decades.
Jan Philipp GraeschSusanne Hensel-BörnerJörg HenselerPublished in: Ind. Manag. Data Syst. (2021)
Keyphrases
- information technology
- government agencies
- information systems
- information and communication technologies
- researchers and practitioners
- website
- social media
- data mining
- public private
- private sector
- information society
- banking industry
- decision making
- knowledge management
- e government
- customer relationship management
- consumer behavior
- business managers
- information sharing
- marketing strategies
- long term
- database marketing
- short and long term
- data sets
- learning community
- predictive modeling
- end user computing