The Importance Ranking of Trust Attributes in e-Commerce Website.
Ab Razak Che HussinLinda A. MacaulayKathy KeelingPublished in: PACIS (2007)
Keyphrases
- website
- website design
- online stores
- relative importance
- attribute values
- ranking algorithm
- learning to rank
- trust model
- web content
- reputation models
- trust propagation
- electronic marketplaces
- ranking functions
- electronic commerce
- web search
- web pages
- virtual communities
- link analysis
- conceptual framework
- internet users
- marketing strategies
- trust relationships
- information retrieval
- web users
- trust evaluation
- perceived risk
- web navigation
- trust management
- social capital
- multiple criteria
- ranked list
- user feedback