Research on Customer Marketing Acceptance for Future Automatic Driving - A Case Study in China City.
Haiwei WangFeng YouXinnan ChuXiaolong LiXiaojuan SunPublished in: IEEE Access (2019)
Keyphrases
- customer relationship management
- customer behavior
- marketing strategies
- customer service
- long term
- short and long term
- consumer behavior
- direct marketing
- purchase behavior
- commercial banks
- data mining
- case study
- customer satisfaction
- fully automatic
- database marketing
- customer data
- website
- potential customers
- semi automatic
- customer segmentation
- decision making
- car navigation
- electronic commerce
- real world
- tourism industry
- purchasing behavior