A novel click model and its applications to online advertising.
Zeyuan Allen ZhuWeizhu ChenTom MinkaChenguang ZhuZheng ChenPublished in: WSDM (2010)
Keyphrases
- online advertising
- click models
- user behavior
- sponsored search
- behavioral targeting
- user experience
- user preferences
- web search
- user clicks
- click logs
- user interaction
- display advertising
- advertising campaigns
- search engine
- website
- search advertising
- search sessions
- probabilistic model
- query sessions
- internet advertising