A new viral marketing strategy with the competition in the large-scale online social networks.
Canh V. PhamDung K. HaDung Q. NgoQuang C. VuHuan X. HoangPublished in: RIVF (2016)
Keyphrases
- online social networks
- marketing strategies
- social networks
- direct marketing
- social relationships
- database marketing
- small scale
- social media
- network structure
- user activity
- social networking
- customer relationship management
- social networking sites
- social ties
- online communities
- data mining
- social network analysis
- data processing
- real world
- life cycle
- support systems
- customer satisfaction
- decision makers
- association rules
- case study
- information systems
- social relations