Design Principles for Co-Creating Digital Customer Experience in High Street Retail.
Jan Hendrik BetzingDaniel BeverungenJörg BeckerPublished in: MKWI (2018)
Keyphrases
- design principles
- software engineering
- design decisions
- customer behavior
- instructional design
- point of sale
- design patterns
- database design
- design process
- serious games
- user interface
- interface design
- electronic commerce
- query language
- case study
- customer satisfaction
- customer service
- e learning
- detailed design
- databases