On Revenue Maximization in Second-Price Ad Auctions
Yossi AzarBenjamin E. BirnbaumAnna R. KarlinC. Thach NguyenPublished in: CoRR (2009)
Keyphrases
- budget constraints
- sponsored search
- display advertising
- contextual advertising
- sponsored search auctions
- multi unit
- online advertising
- sealed bid auctions
- search engine
- auction mechanisms
- click prediction
- click through rate
- resource allocation
- user experience
- short text
- search behavior
- advertising campaigns
- neural network
- bidding strategies
- keywords
- mechanism design
- online auctions
- website
- keyword extraction
- multi attribute
- objective function
- search advertising
- decision making
- information retrieval