Using location to infer user contextual information: A case study on pervasive advertising.
Frederico M. BublitzLeonardo S. E. SilvaHyggo O. AlmeidaSaulo O. D. LuizAngelo PerkusichPublished in: ICCE (2014)
Keyphrases
- contextual information
- context aware
- user context
- location information
- personalized services
- context awareness
- contextual knowledge
- user interface
- online advertising
- mobile computing
- high level
- implicit feedback
- ambient intelligence
- user preferences
- collaborative filtering
- relevance feedback
- contextual features
- contextual constraints
- targeted advertising
- user model
- user experience
- global information
- user modeling
- user profiles
- social context
- contextual factors