Mobile E-Commerce Marketing Mode and Strategy Based on WAP.
Mihua DangHongli LiuPublished in: ICIBE (2022)
Keyphrases
- mobile phone
- mobile users
- mobile commerce
- electronic commerce
- consumer behavior
- customer loyalty
- mobile devices
- mobile internet
- decision making
- website
- customer relationship management
- mobile advertising
- data mining technology
- mobile environments
- mobile applications
- smart phones
- mobile computing
- mobile services
- online shopping
- internet services
- data mining
- mobile networks
- mobile technologies
- customer satisfaction
- service quality
- web mining
- context aware
- long term
- web pages