Measuring influence in online social networks: With a focus on Gowalla and Brightkite.
Afrand AgahPrithviraj Kumar DasariPublished in: ICC (2017)
Keyphrases
- online social networks
- social networks
- viral marketing
- social relationships
- network structure
- social networking
- social relations
- user activity
- social networking sites
- social ties
- online social networking
- overlapping communities
- social influence
- social media
- social graph
- influence maximization
- greedy algorithm
- social graphs