Why Participate in an Online Social Network? An Empirical Analysis.
Hanna KrasnovaThomas HildebrandOliver GüntherAlexander KovriginAneta NowobilskaPublished in: ECIS (2008)
Keyphrases
- online social networks
- social networks
- network structure
- social media
- social relationships
- community formation
- online social networking
- cooperative
- social networking
- user activity
- social relations
- social ties
- online social media
- social networking sites
- social graph
- viral marketing
- online communities
- social network analysis
- online social
- social graphs
- web pages