Web Site Brand Attributes and e-Shopper Loyalty - A Comparative Study of Spain and Scotland.
Sandra LoureiroSilvina SantanaPublished in: WEBIST (2) (2010)
Keyphrases
- website
- online shopping
- potential customers
- web pages
- attribute values
- multi attribute
- web content
- service quality
- web usage mining
- customer satisfaction
- ultimate goal
- brand image
- data sets
- internet search engines
- web usage data
- web logs
- comparative study
- web server
- information extraction
- decision trees
- information retrieval