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Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model.

Hyeseon LeeYeonhee LeeHyunbo ChoKwanyoung ImYong Seog Kim
Published in: Decis. Support Syst. (2011)
Keyphrases
  • partial least squares
  • structural model
  • discriminant analysis
  • dimension reduction
  • structural equation modeling
  • canonical correlation analysis
  • data sets
  • signal processing
  • ls svm
  • principal component regression