The Marketing Strategy for Enhancing the Competitiveness of Local Traditional Stores in Thailand.
Aumparin ChantayarkulSmitti Darakorn Na AyuthayaSupaporn KiattisinPublished in: SICE (2020)
Keyphrases
- marketing strategies
- direct marketing
- competitive advantage
- database marketing
- customer relationship management
- customer satisfaction
- support systems
- market segments
- life cycle
- business processes
- search engine optimization
- data mining
- commercial banks
- marketing campaigns
- data processing
- computational intelligence
- search engine
- information retrieval